From the US: Dairy Queen Harnesses the Power of SMS Marketing

American fast food chain Dairy Queen has seen three of its Kansas-based restaurants experience rapid growth over the short term using a highly-targeted SMS campaign. Offering 99 cent burgers through text message marketing, Dairy Queen saw 106 of its 590 subscribers avail of the offer. This was a 493 per cent increase on regular business during the time period in question, further highlighting the value of using SMS Marketing to target existing subscribers.

From the UK: Studies Show the UK a stronghold for Consumer Loyalty

Recent research has shown that consumers in the UK are more likely to visit a business that has a loyalty scheme. The research, complied by SAS and Conlumino, says that 95 per cent of shoppers own at least one loyalty card, 40 per cent of consumers say they would be less likely to use a shop that did not offer them and 88.2 per cent regularly use loyalty cards when shopping.

From Ireland: Deadline Extended for Mobile Marketing Awards

The deadline has been extended to nominate companies for the inaugural Mobile Marketing Awards until Tuesday October 10 at 6pm. To nominate a company you think worth of an accolade click here.