Try out the following simple and seasonal ideas in the run up to Christmas:
- Offer a free Christmas tree decoration for users over one weekend in December
- Promote a special Christmas-themed product - mulled wine or mince pies
- Hold a Christmas competition - the best Christmas jumper to visit your store
- Try a Christmas themed event - a Nativity puppet show or meet Santa could work
- Give customers some gift buying inspiration - ten easy Christmas gift ideas, alternative Secret Santa ideas
Tip: Remember that Christmas is a great time to make connections with your customers and build good feeling around your brand.
Christmas Mobile Marketing Plan
- Let your customers what event or special offer you're planning with a text message with sufficient time to go before the event. 'One free glass mulled wine for every customer.'
- Send a reminder on the day of your event. 'Why not pop in this afternoon for a hot glass of our Mulled Wine'.
- An initial announcement followed by another reminder nearer to the day is enough, there;s no need to bombard your subscribers.
- Remember to send a thank you text message a day or two following your event.